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The digital transformation of the hospitality industry has intensified competition and reshaped consumer decision-making processes. This study examines how digital marketing communication strategies are implemented to optimize guest visits at Royal Regantris Kuta. Using a five-stage consumer decision model consisting o...
Achmad Hidayat Dwi Saputra · Souza Nurafrianto Windiartono Putra · Daniel Bennet
In the rapidly evolving digital landscape, understanding consumer behavior is critical for building and sustaining brand loyalty. This study explores the relationship between digital marketing practices and consumer behavior, and how these behaviors influence brand loyalty. Leveraging a comprehensive literature review...
Dita Ratnasari · Dyah Ayu Wiranti · Alivia Rachma M.
Every year the growth of Micro-Small and Medium Enterprises (MSME) has increased by 4.2% from 2016-2019 with a contribution to GDP of 50%. However, there is a challenge in the future: declining turnover due to high consumer interest through digital transactions, while only 13% of MSMEs are connected to the go-digital n...
economics and businesssocial sciences8. Economic growth1. No poverty
Murat Akramovich Ikramov Professor, · Eshmatov Sanjar Azimkulovich · Akhmedov Bunyod Ravshan ogli
Purpose: This article aims to explore and compare digital marketing trends in Uzbekistan and Indonesia for 2024. It highlights the significance of digital marketing in these emerging markets, identifying key drivers, challenges, and opportunities. Methods: The research utilizes a comprehensive literature review, analyz...
This study aims to analyze the effect of Smart Tourism Marketing on Tourist Revisit Intention through Digital Experience and Destination Trust within the context of sustainable tourism. The research was conducted among tourists visiting conservation-based tourism destinations in Pandeglang Regency. A quantitative resea...
This research examines the integration of digital twins and the metaverse in marketing, a new approach that creates interactive and personalized experiences for users. Using digital twins, brands can create detailed customer profiles and use this data to improve user experiences in the metaverse. This integration allow...
Ariane Widi Wardah · Asep Muhamad Ramdan · R. Deni Muhammad Danial
Pesatnya perkembangan teknologi digital telah mengubah perilaku konsumen dalam melakukan aktivitas belanja, terutama melalui platform e-commerce berbasis media sosial seperti TikTok Shop. Perubahan ini mendorong perusahaan memanfaatkan strategi affiliate marketing untuk meningkatkan minat dan keputusan pembelian konsum...
Muhammad Fathoni · Devi Rusvitawati · M. Farisan Kasyfi · Indra Agung Pamuja
In Society 5.0, businesses face challenges in building sustainable customer relationships through digital-based marketing strategies. This research identifies the use of social media and digital platforms as having an important role in increasing customer loyalty as stated by (Nanda Annisa et al., 2020; Setiawan & Nurt...
This study aims to determine the development of competitive advantage studies from a digital marketing perspective as a variable influencing factor, besides that the digital transformation variable is also placed as a moderating variable. The approach used is descriptive quantitative using a questionnaire as a data col...
This study aims to measure the influence of digital marketing strategies and the implementation of digital payment systems on customer repurchase intention for Kopi Kenangan in Medan Baru District, based on the issue of inconsistencies between online promotional promises and experiences at outlets that could potentiall...
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