Buscador de Tesis y publicaciones académicas

ANALISIS BIBLIOMETRIK PENELITIAN PEMASARAN DIGITAL SEKTOR PARIWISATA

Arafat Alhally

This study examines trends and developments in digital tourism marketing research over the past five years using a bibliometric approach. The growing integration of digital marketing within the tourism sector, driven by the global wave of digital transformation, underscores the need to understand its evolving scholarly...

PENGEMBANGAN POTENSI UMKM KELURAHAN JAGIR, WONOKROMO DENGAN PENDEKATAN PEMASARAN DIGITAL

Ratih Indriyani · Sesilya Kempa · Dewi Pertiwi

Penggunaan teknologi digital telah mempengaruhi semua aspek kegiatan usaha, termasuk dalam hal pemasaran, pemasaran berbasis digital digunakan untuk memperoleh konsumen, membangun preferensi mereka, memelihara konsumen, serta pada akhirnya mampu meningkatkan penjualan dan profit bisnis. Digital marketing merupakan cara...

The future of digital marketing in brazil: integrating artificial intelligence into online retail strategies

Toledo, Luciano Augusto · Caigawa, Sidney Maçazzo

Objetivo: Analizar la integración de la Inteligencia Artificial (IA) en las estrategias de marketing digital del comercio minorista online brasileño, evaluando su impacto en la personalización de la experiencia del consumidor y la efectividad de las campañas de marketing. Metodología: La investigación consiste en un en...

Enhancing Customer Retention in B2B Digital Marketing Agency in Indonesia (Case Study of BIZGO Digital)

Farah Andayani

The role of pentahelix and digital marketing in developing Lubuak Mande Rubiah destination

Lola Ruliyani · I Made Darma Oka · I Ketut Budarma · I Ketut Suparta

This research is to examine the role of pentahelix in building digital marketing in Lubuak Mande Rubiah destination, West Sumatera, Indonesia. It uses a qualitative approach. The data used are participant observation, in-depth interviews, and focus group discussions. The results of research show that the role of pentah...

PENGARUH DANA BPUM, HUMAN CAPITAL, DAN DIGITAL MARKETING TERHADAP KINERJA UMKM

Wulan Suci Andriani · Kartika Kartika · Resha Dwi Ayu Pangesti

Abstract: This research was conducted to determine the impact of BPUM, human capital, and digital marketing funding variables on the performance of MSMEs in Malang Regency. The research method used is descriptive statistical quantitative method with multiple regression analysis techniques. The total population used is...

The Influence of Google Ads Campaigns and Digital Marketing Content Strategy on Sales Conversion Rates: at PT XXX

Ardaman Syaputra · Hariandy Hasbi

Tight business competition requires companies to implement various strategies in order to increase sales conversions. The aim of this research is to evaluate the influence of Google Ads campaigns and digital marketing content strategies on sales conversion rates at PT XXX. This research uses quantitative research metho...

Enhancing Digital Branding and Utilization of Meatball Printing Machines for MSMEs in Kampung Pentol, Surabaya

Gita Desipradani · Ali Fais · Mochamad Mochklas · Moh Ali · y 3 más

Background: Kampung Pentol, an MSME in Sidotopo, Surabaya, led by Mrs. Irma Wulandari since 2022, faces challenges with manual production, traditional marketing, and halal certification. Solutions include a Meatball Printing Machine, digital branding, and halal certification to enhance competitiveness and market reach....

PENGARUH DIGITAL MARKETING DAN KOMPETENSI WIRAUSAHA TERHADAP KINERJA PEMASARAN(Studi Kasus Industri Kripik Tempe Pecah 1000 di Desa Kaliboto Lor, Lumajang)

Alvy Hidayah · Jekti Rahayu · Pawestri Winahyu

Tujuan dari penelitian ini adalah untuk mengetahui pengaruh digital marketing dan kompetensi wirausaha terhadap kinerja pemasaran pada UMKM Kripik Tempe Pecah 10000. Metode yang digunakan dalam penelitian ini yaitu metode kuantitatif. Penelitian ini melibatkan konsumen UMKM Kripik Tempe Pecah 1000 yang mengikuti atau y...

Corporate Social Responsibility in the Digital Age: Navigating Ethical Marketing and Consumer Expectations

null Naveed Rafaqat Ahmad

This study aims to examine the role of Corporate Social Responsibility (CSR) in the digital age, focusing on how ethical marketing practices and consumer expectations shape CSR strategies in modern businesses. The research explores the evolving landscape of CSR in response to digital advancements and how companies navi...