Buscador de Tesis y publicaciones académicas

Transition from Traditional to Digital Strategies

James J. Zhang · Brandon Mastromartino

Marketing digital: o desenvolvimento de um guia para a construção de presença em um cenário digital

Cássio Henrique Bauer

Leveraging Sport Sponsorship with Digital Marketing Communication : A Conceptual Model

Karjaluoto Heikki · Päkk Robert

Despite the demonstrated importance of social media platforms in leveraging the effects of sport sponsorship, surprisingly few studies have investigated this issue. The current study aims to broaden the knowledge of how major corporations could apply their marketing strategies related to sport sponsorship and utilise s...

Penerapan Advertising dan Digital Marketing Pada Warung Makan Indah Rasa

null Wisnu Yuwono · null Lia Willyanto

Micro, Small, and Medium Enterprises (MSMEs) play an important role in a country's economic growth. However, some MSMEs still face obstacles in adopting digital marketing strategies and social media. This research focuses on Indah Rasa MSME and uses interview, observation, and documentation methods to collect data. The...

OPTIMALISASI DIGITAL MARKETING DALAM MENINGKATKAN BRANDING PADA UMKM TEMPE MBAH MUL DI DESA PURWOTANI

null Pebrina Swissia · Halimah Halimah

: Perkembangan teknologi salah satunya digital marketing menghasilkan sarana yang semakin canggih, yang dapat digunakan sebagai media dalam pengembangan usaha bisnis berorientasi meningkatkan branding pada produk. Strategi ini sangat penting di era revolusi industri seperti sekarang ini, pemanfaatan media sosial sangat...

Digital-Based MSME Program Marketing Communication Adaptation

null Rizky Al-Huda · null AlqiHernanda Gymnastiar · null Fatria Adipati Ramadhan · null Khaerudin Imawan · y 1 más

This study analyzes the digital marketing adaptation of SMEs through social media, with a focus on strategies, impacts, and direct interactions with consumers. Qualitative descriptive research method was employed to gather data from relevant journals. The findings indicate that digital marketing enables SMEs to expand...

LITERATURE REVIEW: PENGARUH DIGITAL MARKETING DAN ORIENTASI KEWIRAUSAHAAN TERHADAP KINERJA USAHA PADA UMKM DI MARKETPLACE

Amodeus Moses · Putri Mentari

enelitian ini bertujuan untuk mengkaji pengaruh digital marketing dan orientasi kewirausahaan terhadap kinerja usaha UMKM di marketplace melalui pendekatan Systematic Literature Review (SLR). Sumber data berasal dari artikel jurnal ilmiah bereputasi yang diperoleh dari Google Scholar, SINTA, Garuda, dan Scopus. Hasil s...

Pengaruh Digital Marketing, Loyalitas Konsumen dan Brand Reputation terhadap Volume Penjualan Produk Gula Aren di Desa Tombolikat

Mokoagow, Nurrul H. · Lapian, Joyce. S.L.H.V. · Arasi Hasan Jan

Penelitian ini bertujuan untuk menganalisis pengaruh digital marketing, loyalitas konsumen, dan reputasi merek terhadap volume penjualan gula aren di Desa Tombolikat, baik secara parsial maupun simultan. Dengan metode kuantitatif, penelitian melibatkan 100 responden dari total populasi 2.470 konsumen, menggunakan kuesi...

Digital Humanism Combines Rhetoric and Modern Marketing

Kurkela, Ilkka

In this paper I propose that there is a similarity between the rhetoric theory by Aristotle and modern marketing communication. Aristotle formulated the art of rhetoric into three simple devices: logos, pathos, and ethos. Speakers needed to be logical, emotional, and morally credible in order to influence others. Kotle...

Customer Experience in the Digital Transformation Era: Insights on Personalization, Digital Marketing, and Customer Relationship Management

Jabbari Oumaima · Siham Lamari

In the dynamic realm of digital transformation, businesses must adapt to emerging technologies and evolving consumer behaviors. This article explores the multifaceted domain of customer experience in this context, focusing on personalization, digital marketing, and CRM. It begins with an overview of the profound impact...