Buscador de Tesis y publicaciones académicas

EFEKTIVITAS PENERAPAN DIGITAL MARKETING DALAM UPAYA MENINGKATKAN PENDAPATAN UKM KULINER DI LUBUK PAKAM

Nazela Aulia Rahma · Hafiza Adlina

The implementation of digital marketing aims to utilize the potential of digital media as a means to increase business visibility, reach a wider target market, build interactions with customers, and ultimately increase the revenue of MSMEs. The purpose of this study is to identify and analyze the strategies and forms o...

Sustainability of MSMEs through Digital Marketing and Product Innovation to Improve MSMEs Performance in Pematang Siantar

Dompak Pasaribu · Marlyna Infryanty Hutapea · Hendra Jonathan Sibarani · Debora Tambunan · y 5 más

This community service aims to improve the sustainability of MSMEs in Pematang Siantar through digital marketing and product innovation, so as to increase competitiveness and business performance. This program was implemented in August 2024 with training, mentoring, and evaluation methods. Training was provided to equi...

Pemberdayaan Kelompok Petani Bonsai SABAR Melalui Penyuluhan Digital Marketing

null Evi Dewi Sri Mulyani · null Teuku Mufizar · null Cepi Rahmat Hidayat · null Shinta Siti Sundari · y 2 más

Tanaman hias bonsai merupakan salah satu tanaman hias (florikultura) di Indonesia yang dijadikan sebagai alternative usaha yang sangat potensial bagi para petani bonsai. Dengan banyaknya peminat tanaman hias bonsai, maka para petani tanaman bonsai mulai tertarik untuk mengembangkan bisnis ini menjadi lebih serius. Deng...

Bibliographie

Autoría no especificada

Plano de ação: Proposta de melhoria em ambiente de agência de marketing digital

Malheiro, Ruben Daniel Alves

O presente relatório tem como objetivo descrever e refletir sobre as atividades desenvolvidas no âmbito do estágio curricular na Blue Bolt Agency, uma agência de marketing digital que atua em diferentes vertentes, permitindo empresas e empresários potenciarem os seus negócios no digital. O estágio decorreu no contexto...

Penerapan Digital Marketing Untuk Meningkatkan Penjualan Pada PT Semen Padang

Nadia, Eldira

Daya Tarik Pemasaran, Digital Shopee Dengan Menggali Pengaruhnya Terhadap Loyalitas Pelanggan Milenial dan Gen Z

Rini Octaviani · null Budi Harto · null Andina Dwijayanti · null Lina Parlina · y 2 más

The purpose of this study is to understand the impact of Shopee's digital marketing strategies on customer loyalty among Generation Z and Millennials. Shopee, one of the largest e-commerce platforms in Southeast Asia, uses various digital marketing strategies, such as personalization, social media, loyalty programs, an...

Optimalising Digital Marketing and Service Quality to Enhance Customer Loyalty in the Digital-Economy Era

Maidar Ferianto · Slamet Widodo · Nurafrina Siregar

This study investigates how digital-marketing practices and service-quality improvements jointly foster customer loyalty within Indonesia’s rapidly expanding digital economy. A systematic quantitative literature review combined with meta-analytic synthesis was employed to integrate findings from peer-reviewed empirical...

Strategic Marketing and Digital Transformation for SME Empowerment: Insights from a Malaysia–Indonesia Service-Learning Collaboration

Noor Adila Abd. Raub · Ainie Hairianie Aluwi · Nurul Illahi Zainal Abidin · Ervina Maulida

This study explores a Malaysia–Indonesia service-learning initiative aimed at strengthening Small and Medium Enterprises (SMEs) through strategic marketing and digital transformation. Conducted under the Service-Learning Malaysia – University for Society (SULAM) framework, the program combined workshops on marketing an...

Assessing The Impact of Digital Marketing Strategies on Real Estate Agencies in Shandong China

Hongxia Guo · Carlos O. Vicuña

This study explores the digital marketing strategies commonly employed by real estate agencies in Shandong, China, in response to the increasing role of digital platforms in shaping market competitiveness. Using a qualitative research design, data were gathered through interviews with ten managers from various real est...