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null Mohammad Mirza Pratama · null Inas Hazimatur Rofifah
Tujuan dalam penelitian ini adalah untuk menjelaskan bagaimana strategi penerapan digital marketing dalam penghimpunan zakat pada lembaga amil zakat Nurul Hayat Jember dan untuk menjelaskan dampak dari strategi penerapan digital marketing dalam penghimpunan zakat pada lembaga amil zakat Nurul Hayat Jember. Metode penel...
Vio Collection is a garment company which is expert in the field of fast fashion that was founded in 2010. While running its business, Vio Collection made attempts to carry out digital marketing and enter the digital realm, such as opening its business on an online basis, but these efforts failed or suffered losses. Th...
In the context of rapid digitalization of the education system, the importance of studying the mechanisms of influence of digital marketing communications on the formation of the educational environment and the development of the student is increasing. The authors of the article consider the dual nature of marketing co...
This study examines the influence of financial literacy, digital marketing, and the use of accounting information systems on the performance of Micro, Small, and Medium Enterprises (MSMEs) in Surabaya City. A quantitative survey approach was employed involving 150 MSME owners selected through purposive sampling. Primar...
This study analyses the digital competencies of the current undergraduate marketing programme at the Autonomous University of Sinaloa (Mexico) (2015 version) and compares them with emerging professional skills and competencies. The curriculum was examined using qualitative and documentary analysis based on a matrix of...
Low competitiveness is usually caused by the inadequate ability to sell business actors. Thus, the purpose of this service is to increase MSMEs actors' understanding of the value of digital media for marketing and to build product identity through training and mentoring. UMKM RKT Kicthen in Rungkut Asri, Surabaya, beca...
This study aims to analyze the integration of digital marketing as a managerial strategy in strengthening institutional branding at Madrasah Ibtidaiyah Nurul Mun’im. A qualitative descriptive approach was employed through interviews, observations, and documentation involving public relations teams, teachers, students,...
The article examines the dynamics of affiliate marketing development within the system of corporate partnership relations in the context of digital economic transformation. The evolution of affiliate models as an effective tool for promoting goods and services based on mutually beneficial cooperation between advertiser...
Ngurah Gede Dwi Mahadipta · Gede Yudha Anugerah Pratama · Ni Komang Prasiani
Micro, Small, and Medium Enterprises (MSMEs) are one of the country's key drivers in promoting economic growth. Digital technology development and changes in consumer behaviour require MSME entrepreneurs to enhance their business capacity, particularly in mastering digital marketing. The main objective of this research...
Search engine optimization (SEO) is vital for businesses that want to improve online visibility in current scenarios. In a digital era where most consumers use search engines as the starting point to locate products or services, occupying a prominent position in search engine results is crucial. This article examines t...
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