Buscador de Tesis y publicaciones académicas

Marketing digital y captación de clientes en la empresa Agroindustrias Dane S.R.L., Tarapoto, 2022

Estela Yomona, Reylis Michel

El presente estudio presentó como objetivo general determinar el nivel de relación entre marketing digital y captación de clientes en la empresa Agroindustrias Dane S.R.L., Tarapoto, 2022, la metodología empleada fue de tipo básica, alcance correlacional, enfoque cuantitativo y diseño no experimental de corte transvers...

Lecture in Digital marketing ( Arabic )

Al-Qrize, Fuad

Implementation Of Digital Marketing at PT Bipang Jangkar Abadi

Viki Syarifatul Fitria · null Wheny Khristianto · null Edy Wahyudi

This research aims to describe digital marketing carried out by PT Bipang Jangkar Abadi. This research is descriptive research with a qualitative approach. Data collection techniques through interviews, observation and documentation. The data analysis used is domain analysis and taxonomic analysis. The results of this...

Pelatihan Digital Marketing Pada Pimpinan Daerah Aisyiyah Lamongan

null Evi Dwi Kartika Sari · null Heti Nur Ani · null Sawabi Sawabi · null Lusi Nur Widya Wati

This article discusses social media content design training organized by the Aisyiyah Regional Leadership (PDA) Lamongan, in collaboration with the Ahmad Dahlan Lamongan Institute of Technology and Business. The main focus of the training is Instagram feed management and effective use of color. The majority of particip...

The Impact of Digital Marketing on Customer Buying Decision, Empirical Study Based on Georgian Market

Autoría no especificada

Purpose - The objective of the study is the concept of digital marketing, identification, and analysis of the factors that affect the Georgian customers – to buy online and not offline with traditional methods. A detailed review of the factors that may affect the customer's decision. Georgia is a small country and digi...

Artificial Intelligence-Based Digital Marketing and Consumer Buying Behaviour in the Electronics Sector

Ghanshyam Saini · Prahlad Sharma

Artificial Intelligence (AI) has become a key component of modern digital marketing, significantly influencing consumer buying behaviour in the electronics sector. AI-powered tools such as personalized recommendations, chatbots, predictive analytics, and automated advertising help businesses understand consumer prefere...

Personnalisation en marketing digital et équilibre avec la protection de la vie privée des utilisateurs

Sabrine Aboudou · Ichraq Hammou

Cette étude vise à explorer les impacts de la personnalisation sur les relations clientèles et la satisfaction, tout en analysant les défis associés à la confidentialité des données dans le domaine du marketing digital. Pour ce faire, une approche qualitative exploratoire a été adoptée, impliquant des entretiens avec d...

Analysis of The Influence of Digital Marketing Strategy on Repurchase Intention with Competitive Advantage and Perceived Brand Interactivity as Mediating Variables at OKI-I Okonomiyaki Shop, Malang City

Rizky Dwi Novrianto

This research analyzed the influence of Digital Marketing Strategy on Repurchase Intention with Competitive Advantage and Perceived Brand Interactivity as moderating variables at Kedai Oki-I Okonomiyaki, Malang City. The research method used a descriptive explanatory approach with multiple linear regression analysis, p...

Optimalisasi Kegunaan Smartphone dalam Praktik Social Media Marketing bagi Masyarakat Kota Kendari

Nurul Ittaqullah

Perkembangan teknologi digital telah mendorong penggunaan smartphone sebagai perangkat utama dalam berbagai aktivitas, termasuk pemasaran melalui media sosial. Namun, masih banyak masyarakat yang memanfaatkan smartphone hanya sebagai alat komunikasi dan hiburan, tanpa mengoptimalkan potensinya sebagai sarana pemasaran....

THE IMPACT OF MARKET RESEARCH ON DIGITAL MARKETING

Amarjyoti Amarjyoti

This paper seeks how market research make impact on digital marketing .Digital marketing is the path for the marketers through electronic communication to channelize the goods and services towards market place.Digital marketing is the method of promoting a brand,a product,or a service through one or more forms of elect...