Buscador de Tesis y publicaciones académicas

INNOVATIVE AND SUSTAINABLE PATHWAYS IN HOSPITALITY AND TOURISM BUSINESSES: HOW AI, DIGITAL INNOVATION, AND ORGANIZATIONAL AGILITY ENHANCE MARKETING PERFORMANCE

Abrar ALHOMAID · Bassam Samir AL-ROMEEDY

The study aims to investigate how artificial intelligence (AI) influences marketing performance in the hospitality and tourism sector, both directly and indirectly, through the mediating roles of digital innovation and organizational agility. The research employed a quantitative approach, with data collected from marke...

The Digital Shift in Breast-Milk Substitute Marketing in the Czech Republic: Persuasion Techniques and Regulatory Challenges in Online Consumer Influence

Denisa Hejlová · Markéta Kaclová · Adéla Lemrová

Misleading marketing practices and ethically ambiguous persuasion techniques have shaped consumer perceptions of breast-milk substitutes (BMS), despite the well-documented health benefits of breastfeeding. A recent evaluation of BMS producers' marketing activities in the Czech Republic and their compliance with the Int...

The impact and challenges of digital marketing in the health care industry during the digital era and the COVID-19 pandemic

Sahala Benny Pasaribu · Dewiana Novitasari · Francisca Sestri Goestjahjanti · Tonny Hendratono

Study of Digital Marketing Practices at Growwwdigi

Prof. Kanif Satav · Ritik Bharat Kadechur

This research paper studies social media marketing and Meta advertising strategies based on internship experience at GrowwwDigi. The study focuses on content creation, audience engagement, and performance metrics. It highlights the importance of reel-based content, audience targeting, and consistency in digital marketi...

Digital Marketing Strategies and Consumer Engagement: A Comparative Study of Traditional vs. E-Commerce Brands

null Naveed Rafaqat Ahmad

This research article explores and compares digital marketing strategies and consumer engagement between traditional and e-commerce brands. It examines how each type of brand leverages online platforms, social media, and content marketing to connect with consumers, build brand loyalty, and drive sales. It highlights th...

Pemanfaatan Digital Marketing Dalam Membangun Toko Sport Sepatu Football Inc

Muhammad Imam Munandar · Muhammad Wardhani · Julfikar Mawansyah

Meningkatnya jumlah pengguna internet di Indonesia menciptakan peluang besar bagi bisnis untuk mengoptimalkan digital marketing dalam menjangkau konsumen. Studi ini berfokus pada penerapan digital marketing dalam pengembangan toko sepatu sport Football Inc. Penelitian ini mengeksplorasi strategi pemasaran digital yang...

Optimalisasi Strategi Pemasaran Digital Produk untuk Meningkatkan Penjualan pada Perusahaan UD. Dian Kurniawati

Muhammad Viky Fajar Ardiansyah · Mochamad Rizal Yulianto

The development of digital technology has encouraged MSMEs to begin implementing digital-based marketing. This community service project aims to determine the implementation of digital marketing strategies at UD. Dian Kurniawati, a MSME producing cooking spices in Tanggulangin, Sidoarjo, and its impact on marketing and...

Providing an Anti-Marketing Model to Prevent Criminal Behaviors in Online and Digital Businesses

Ghasem Zarei · Younes Nikkhah

Objective The development of the digital environment in most areas of business has led to an increase in deceptive practices and unconventional behaviors. With the advancement of the digital environment, unconventional channels have emerged, leading to various risks such as life, financial, and behavioral risks affecti...

Playing your way to knowledge: The impact of digital games on student learning in marketing and business studies

Wollscheid, Sabine · Skjelbred, Siv-Elisabeth

Digital games have become an integral part of higher education. Thus, many university teachers have been increasingly using digital games, in hope to increase student motivation, engagement, and learning. This literature review looks at digital games’ impact in marketing and business studies on student learning, a dyna...

Research on Marketing Strategy -- Taking the Usmile as an Example

Anxian Li

This paper mainly studies the development and rise of the usmile and its marketing strategy under the era of digital media marketing and oral health concerns across the country. The main research topic is what kind of data, market background investigation and trend are used by the usmile to innovate marketing strategie...