Buscador de Tesis y publicaciones académicas

Optimalitasi Digital Marketing pada UMKM Amadonathi melalui Sosial Media dan Website

Abraham Yoga Pratama · Zefanya Albert Pambudi · Christeyssa Magrita · Imanuel Madea Sakti

The online presence of MSMEs on various digital platforms is now a necessity. Two of them are social media and websites as digital marketing media. However, many MSMEs have limited understanding and capabilities regarding digital marketing. This community service activity occurred at UMKM Amadonathi, a donut culinary b...

Penerapan Digital Marketing pada UMKM Keripik Pedas Ibu Iyar Kabupaten Rokan Hilir

null Muhammad Rifqi · null Larbiel Hadi

Spicy chips are the flagship product of the MSMEs Keripik Pedas Ibu Iyar, marketed both offline and online with the support of digital marketing strategies. The implementation of digital marketing has proven effective in increasing sales; therefore, this project aims to analyze the application of the strategy, includin...

Future Trends in Digital Narratives of Consumer Behavior for Takaful Through Islamic Marketing

Muhammad Nawaz Iqbal · Muhammad Tahir Jan

The focus of this chapter is on the future direction of the digital narratives that are key to consumer management for Takaful under Islamic marketing. All these while, the Takaful industry, which is based on Islamic principles, is subjected to new challenges and opportunities in order to transform the marketing messag...

THE ROLE OF DIGITAL TRANSFORMATION AND ARTIFICIAL INTELLIGENCE IN TOURISM MARKETING

Abdujabborov Asadbek Ravshan o'g'li

This article analyzes the impact of digital transformation and artificial intelligence (AI) technologies on tourism marketing. In recent years, digital innovations have enabled the tourism industry to become more personalized and efficient. AI-powered predictive marketing systems allow for forecasting users' future beh...

Research on Marketing Strategy -- Taking the Usmile as an Example

Anxian Li

This paper mainly studies the development and rise of the usmile and its marketing strategy under the era of digital media marketing and oral health concerns across the country. The main research topic is what kind of data, market background investigation and trend are used by the usmile to innovate marketing strategie...

Enhancing MSME Marketing Performance through AI, Creativity, and Response Speed: Lessons for Educational Management and Entrepreneurial Development

Resti Rosanabila · null Suhardi · Rita Deseria

This study aims to examine the influence of Artificial Intelligence (AI) utilisation, marketing creativity, and response speed on the marketing performance of Micro, Small, and Medium Enterprises (MSMEs) in Bangka Belitung Province, with customer experience positioned as a mediating variable. Employing a quantitative r...

Smart Destination Marketing in the Digital Age

Monika Prakash · Sweety Mishra · Pinaz Tiwari · Nimit Chowdhary

EL USO DE LA INTELIGENCIA ARTIFICIAL EN EL MARKETING DIGITAL.

Vásquez Ríos, David

Este trabajo trata de realizar una investigación a fondo sobre la utilidad de la inteligencia artificial en el ámbito del marketing digital. Para ello se ha comenzado explicando de manera sencilla y explícita el contexto de ambas especialidades, tanto el marketing digital como la inteligencia artificial. A medida que s...

The Effect of Digital Marketing Strategy on Increasing Interest of New Students: A Case at Vocational High School in Sidoarjo

Ahmad Zhafran

Vocational High Schools (SMKs) in Indonesia, including SMK Darma Siswa 1 Sidoarjo, face significant challenges in increasing student enrollment amid intense educational competition. This research aims to analyze the impact of digital marketing strategies on increasing interest from prospective students. Using a mixed-m...

The Use Of E-Commerce As A Marketing Strategy To Sustain Muslim And Muslimah Clothing Stores

Yuni Harmiyanti · Elex Sarmigi · Yuserizal Bustami

This study examines how e-commerce serves as a marketing strategy to support Muslim and Muslimah clothing stores in Sungai Penuh City. In today's digital age, e-commerce is a vital tool for enhancing business competitiveness through platforms like marketplaces, social media, and Google Business. Using a qualitative des...