Buscador de Tesis y publicaciones académicas

Development of an AI-Based Conceptual Model for Predicting Consumer Purchase Decisions in the Digital Economy

Umar Hamdan Nasution · M. Arif Rahman · Cut Zahri

The rapid growth of the digital economy has transformed consumer behavior, driven largely by the integration of artificial intelligence (AI) into digital marketing practices. Consumers are increasingly influenced by personalized advertisements, chatbot interactions, AI-driven product recommendations, and user interface...

PEMANFAATAN DIGITAL MARKETING DAN PENERAPAN BRANDING KEMASAN DALAM UPAYA PENINGKATAN PENDAPATAN USAHA MINUMAN KEKINIAN

null Fathurrahman Muh. Saleh · null Popi Apriyani Idrus · null Bungatati · null Semiati · y 10 más

Artikel ini membahas pemanfaatan digital marketing dan penerapan branding kemasan sebagai strategi dalam meningkatkan pendapatan usaha minuman kekinian. Dengan meningkatnya persaingan dalam industri kuliner, khususnya minuman, pelaku usaha dihadapkan pada permasalahan untuk menarik perhatian konsumen melalui pendekatan...

Pengaruh Pemasaran Digital dan Kesadaran Merek terhadap Keputusan Pembelian di Store Zoya

Wala Erpurini · Maman Rukmana · Syifa Aulia Fajrin

This study aims to determine the effect of digital marketing and brand awareness on purchasing decisions at Zoya Bandung Indah Plaza. The population of this study includes members who buy products at Zoya Bandung Indah Plaza. The survey subjects in this study amounted to 100 people. This research method uses descriptiv...

From Automation to Collaboration: Exploring the Synergy between Digital Marketers and Artificial Intelligence in Pakistan

Taha Ahmad

The study investigates the evolving relationship between digital marketers in Pakistan and artificial intelligence (AI) technologies in marketing practices, focusing on the transition from automation to collaboration. Drawing upon the Technological Affordance Theory, the study aims to explore the potential synergy betw...

The New Sneaker Era: Changes and Improvements in Sneaker Marketing through Digital Platforms

Jian Zeng

This article explores the evolution of sneaker marketing strategies, highlighting the shift from traditional sneaker marketing methods to digital platforms. Historically, sneaker brands have relied on celebrity endorsements and mass media advertising to build brand relationships with customers and drive sales. However,...

Pelatihan Digital Marketing Bagi Ibu-ibu PKK sebagai Upaya Mendukung Pertumbuhan Womenpreneur

Cinantya Paramita · Amalia Amalia · Catur Supriyanto · Purwanto Purwanto

Pemberdayaan perempuan merupakan strategi dalam meningkatkan peran perempuan dalam mengembangkan potensi diri agar dapat mandiri dan bahkan dapat berkontribusi positif terhadap pendapatan ekonomi dan kesejahteraan keluarga. Program pemberdayaan perempuan dan keluarga dapat melalui pelatihan keterampilan, salah satunya...

Positioning Greek Islands as sustainable destinations: A proposal of digital marketing strategy for Elafonisos, Greece

Balzan, Alexander · Jiménez-Zarco, Ana Isabel · Gomis López, Joan Miquel · Zuoni, Georgia

This chapter explores digital marketing strategies used for promoting sustainable tourism in Elafonisos, Greece. Using visitor surveys and discourses available on YouTube as a result of the 2023 Elafonisos Eco Symposium, it analyses implemented strategies, projects, and recommendations, including initiatives to attract...

Evolución del marketing en el siglo XXI: impacto de la digitalización, el big data y las redes sociales

Mirallas Alonso, Rafael

Este Trabajo de Fin de Grado examina la transformación del marketing en el siglo XXI como consecuencia de la digitalización, el Big Data y el auge de las redes sociales. A lo largo del trabajo se analiza cómo estas tecnologías han modificado profundamente las estrategias empresariales, la comunicación de marca y el com...

Why youth culture beats age segmentation when it comes to marketing to young consumers

Wided Batat

Pitfalls in Digital Marketing

Autoría no especificada