Buscador de Tesis y publicaciones académicas

Pemanfaatan Digital Marketing Sebagai Upaya Peningkatan Pemasaran Pada Mrajak Keramik Kasongan

null Argaditia Mawadati · null Risma Adelina Simanjuntak · null Joko Susetyo · null Andrean Emaputra · y 3 más

Digital marketing, sebagai salah satu manifestasi dari kemajuan teknologi, menawarkan berbagai peluang bagi perusahaan untuk meningkatkan jangkauan pasar dan efektivitas pemasaran. Dengan menerapkan strategi pemasaran digital, UMKM dapat meningkatkan visibilitas serta memberikan penawaran ke calon pelanggan yang tepat...

An Investigation on The Impact of Digital Marketing Practices on Performance and the Sustainability of Business.

Guru M C, Dr Asifulla A

This study aims to provide light on how digital marketing affects a company's long-term sustainability in relation to sales performance. Here, data is analysed using quantitative methods such as structural equation modelling. Using researchers' preferred methods to choose samples. We used online questionnaires to poll...

GENERATIONAL MARKETING: A DEEP DIVE INTO BEHAVIOR AND CHARACTERISTICS OF GENERATION Z

null Dr S Nataraj · null P Shivanna

In the contemporary business environment, digital marketing is a significant factor influencing behavior and decision-making. We believe that Generation is one demographic that has drawn our attention and is significantly impacted by digital marketing. A sizable and significant consumer base, Generation Z was selected...

Digital Marketing - SEO for Beginner

Sulianta, Feri

Impact of Multi-Channel Marketing on Property Insurance Sales Performance

Wei Shi

This study explores the impact of multi-channel marketing on sales performance in the property insurance industry, focusing on how the integration of online and offline channels enhances customer acquisition, conversion, experience, and loyalty. The findings indicate that multi-channel marketing significantly improves...

<p>A Study on the Impact of Digital Marketing and Integrated Marketing Communication of Parle Biscuits on the Consumers in India</p>

Sasank S

MODERN MARKETING TOOLS FOR THE PROMOTION OF GOODS AND SERVICES

Losheniuk Iryna · Zeleniuk Oksana

The enterprise's marketing activity on the market is aimed at ensuring its economic efficiency, competitiveness and financial stability. Total quarantine restrictions and the russian-Ukrainian war introduced drastic changes in the organization of marketing activities. Traditional marketing tools are being transformed i...

The Role of Strategic Marketing in Enhancing Customer Loyalty

Azad Salih Nader

Customer loyalty is a critical determinant of long-term success for small and medium enterprises (SMEs), especially in competitive and dynamic markets. This study investigates the role of strategic marketing in enhancing customer loyalty among SMEs in Erbil, Kurdistan Region of Iraq. Using a quantitative approach, the...

Marketing Strategy of Bagus Hasby Tofu Crackers Products Based on Marketing Mix: A Case Study of MSMEs in Buah Berak Village

Viola De Yusa · Betty Magdalena · Riyadini Riyan Utami

Buah Berak Village, located in Kalianda District, South Lampung Regency, has significant economic potential, particularly in the micro, small, and medium enterprises (MSMEs) sector. One of the developing MSMEs is Kerupuk Tahu Bagus Hasby. However, the main challenges faced include limitations in marketing strategies, e...

Analisis Bibliometrik Terhadap Pemetaan Riset Social Media Marketing

Vivi Herlina

Social media marketing utilization is an evolving marketing tool rapidly. The objectives of this research are to map research trends of social media marketing on marketing performance and to know research productivity in terms of researchers, publishers, and citations. The bibliometric analysis method by using VOSviewe...